Saying “I do” to doing a Wedding Expo
by Sheila Miller CMSA
Synopsis: All conventioneers are welcome to attend the 2017 Spokane ICES Shop Owners’ breakfast and learn valuable information for your cake business. Sheila’s Cakery has been a vendor in expos for more than 30 years. Owner Sheila Miller, CMSA will help you decide if the time is right to say “I Do” to doing a Wedding Expo.
Sheila will share her knowledge on how to spend your business’s advertising dollars by wisely selecting the right expos for your bakery’s participation. She will explain how to prepare for an expo, show how to stage a booth to attract customers and promote your business. She will give you information on donating door prizes and placing coupons in program booklets. The amount of money your business may save and potentially make will be worth saying “I Do” to attend this event.
Sheila Miller, CMSA
Sheila has been a cake decorator for 44 years and a shop owner for 39 years. Sheila’s Cakery specializes in custom decorated cakes, cookies, pastries, candies, and chocolates. Cake decorating equipment, candy making supplies and balloons are also sold.
She is an ICES Approved Teacher, Certified Master Sugar Artist, an international judge, a demonstrator, and has been “ServSafe” certified.
Sheila is a life member of the International Cake Exploration Societe, where she served as representative, alternate representative, demonstrator, manpower volunteer, chaired committees for four ICES Conventions and co-directed the 1991 Hershey, PA Show. Sheila served 5 years on the Board of Directors, where she chaired several committees, and was President in 1997. She is the current ICES Certification Test Administrator. She and her husband, Gordon received the ICES “Wilbur Brand Memorial Service Award” in 2003.
She’s earned over 125 sugar art awards, including several Best of Show, People’s Choice, and Decorators’ Choice honors. Sheila received a bronze medal in the National Wedding Cake Competition, Tulsa OK, and was first runner up in the 2006 Mid Atlantic Wedding Cake Competition. Sheila and her teammates won the 2011 CT and the 2013 Kentucky ICES Live Cake Challenges. She’s appeared on the TLC television show “Ultimate Cake Off”, and was a Cake Fu Master trainer.
Sheila is an Honored Member in the “Who’s Who of Executives and Professionals”. She is a past president of the York County School of Technology Culinary Arts Occupational Advisory Council, where she mentored future culinarians for more than 25 years.
Sheila is an Icing Smiles volunteer who has answered three “Calls to Action”.